Privacy Policy — Maxults

1. Who We Are

Matchmeup Ltd, trading as Maxults, is the data controller for the personal data we collect. We are registered in England and Wales. Our registered office is 9 Commerce Road, Lynchwood, Peterborough PE2 6LR.

Contact: [email protected] | 07849 599 933

2. What Data We Collect

Data you give us directly

Name, email address, phone number and business name (via contact and brief forms)
Project details and requirements you share with us
Billing information (processed securely — we do not store card details)

Data collected automatically

IP address and browser type (via server logs)
Pages visited and time spent on site (via Google Analytics)
Cookie data (see our Cookie Policy)

3. How We Use Your Data

To respond to your enquiries and provide our services
To process payments and send invoices
To manage your website, hosting or ad campaigns
To send you service-related communications (not marketing without consent)
To improve our website and services
To comply with our legal obligations

Our legal basis for processing is: contractual necessity, legitimate interests, and consent where applicable.

4. Who We Share Data With

We do not sell your data. We may share it with:

Formspree — to receive form submissions (processes data on our behalf)
Google Analytics — anonymised website analytics
Google Ads — if you use our Google Ads management service
Our hosting provider — for website and email hosting
Legal authorities — where required by law

All third-party processors are bound by data processing agreements and comply with UK GDPR.

5. Data Retention

We retain client data for 7 years after the end of a contract for legal and accounting purposes. Enquiry data from non-clients is retained for 12 months. Analytics data is retained per Google's standard retention settings (26 months).

6. Your Rights

Under UK GDPR you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (subject to legal obligations)
Object to processing or request restriction
Data portability
Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, email [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Data Security

We use SSL encryption, access controls and secure hosting to protect your data. No method of transmission over the internet is 100% secure, but we take all reasonable steps to protect your information.

8. Changes to This Policy

We may update this policy from time to time. Any significant changes will be communicated by email. The latest version will always be available on this page.